RADD (Recording Artists, Actors and Athletes Against Dumb Driving) has been creating and producing original road safety messages and campaigns in Australia for more than 20 years.
As a not-for-profit organisation, RADD uses the power of high-profile personalities combined with media airtime to create positive attitudes about road safety and protect vulnerable road users in our communities.
While RADD campaigns may be innovative and different, we work hand-in-hand with road safety bodies across the country to craft a variety of messages that ultimately have the same goal – to reduce the number of deaths and serious injuries on our roads.
